In a time where MTV brought its audience to be more fixated on reality shows than music videos, the generation that grew up as spectators to the rise of dial-up Internet, WiFi, and mobile phones became incredibly prepared when the shift in music-listening arrived. 

Seeing this landscape change early on helped the team behind Polyphonic to redefine their brand’s purpose; they enlisted the services of a design studio to create a website that could show the various advocacies that they champion while staying immensely different from the minimalist, pastel-colored sea of brand identities most millennial-focused companies employ. 



Web Design

Visual Identity




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